Amiga Mag HDD Backup/Amiga Mag HDD Backup.zip/Amiga Mag HDD Backup/Alexander.img.bin/Alexander.img/AOL Files/More AOL Files.sit/mail 7_10_95 Archive.sit/Re Where is Amazing? 26

Text File | 1995-06-27 | 4KB | 79 lines

Subject: Re: Where is Amazing?
From: [e-mail] (Maxwell Daymon)
Date: 26 Jun 1995 06:01:52 GMT
Message-ID: <3sligg$[e-mail]>

jane johnston ([e-mail]) wrote:
: Maxwell Daymon ([e-mail]) wrote:
: : jane johnston ([e-mail]) wrote:
: : : to save money or add revenues besides cutting pages. Once lost
: : Name them.

: Ok. Instead of raising quality of paper (ie making slicker) decrease
: slightly; add classifieds ala the old Compute or even more general;

That'll pull in a good $10. Well and good for the cost of management,
billing, and tracking costs of paying someone to handle that.

: increase letterto editor space somewhat; increase amt. for questions
: somewhat; contest to put in Amiga art (prize space in mag.);
: solicitating reader tutorials,etc. Maybe all of these aren't good
: but some of these may be.

It seems you don't realize something - they CAN'T add pages simply
because they have material to print on the pages. There's this cost of
PRINTING issue. The number of content pages they can print is directly
related to the number and amount of advertising. I could send them 300
pages of Amiga "stuff" and they STILL couldn't print it unless an
advertiser backed me.

In a large magazine, the advertisers pay for the articles. Each page
costs x% of the budget, and each ad takes care of y% of that. The more
people your magazine gets to, and the better the market, the more pages
any given ad covers. In a really popular magazine in a healthy market
a full page ad might pay for whole articles at a time, whereas the rates
AC can charge it takes THREE full page ads to pay for the same article.
(In raw materials)

: : Then *SUBSCRIBE* and pay $2.50 per issue. If $2.50 per issue is too much
: : then you're out in la la land or something. The Amiga is dying and you're
: : concerned about $2.50 for a 50 page magazine??

: When a magazine CUTS so much material, removes the Bandito (which I
: liked), etc. I feel I am reinforcing them for things I don't like by

All you are doing is devaluing their ad space which will cause them to
need MORE ads for any given page of content. Then they'll have to cut yet
another section someone else likes, then they will drop it (devaluing the
space) and so on until they need more pages of ads than the ads
themselves pay for. You can't "punish" or reinforce a magazine that is
struggling. That's like kicking someone while they are down vs. "pushing"
someone around. If they're already down all you can do is more damage. If
their ad prices won't pay for a Bandito, they won't pay - there's no
reinforcement you can do. As Harv said elsewhere, subscribers are a small
portion of AC's revenue. The part subscribers play is in giving a number
to support a certain advertising price.

If, however, AC gets support from a stronger market that currently
exists, it would allow them not only to bring back the Bandito, but OTHER
columns that don't exist. I'm unhappy that Bug Bytes is on hold, but
that's my sign to stop lending my AC out and getting people to buy it and
subscribe to it. That's the only way to get it back - not by ignoring them.

: I'm in Chicago anyway. Not la la land. If it gets on a newsstand, which

Neat. Any Amiga users in Chicago? (Besides yourself)  I think there's one
or two here in Colorado.

: it has been rather slow at ( I understand reasons, but it does NOT give
: me faith that magazine is continuing), I'll buy it.

That's good.

: : I agree with this, at least.

: Well only one in US and STILL does have some good articles.

--
+- Maxwell Daymon -+- [e-mail] -+